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25 Dec 2017

Coca-cola massive recruitment | details and application guides


The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We're recruiting to fill the position below:

Job Title: Senior Brand Manager - Nigeria North
Job ID: R-04037
Location: Lagos / Abuja
Job Types: Full time
Job Level: 01. Regular

Position Overview
  • The Senior Brand Manager - Nigeria North is responsible for developing the Northern and Central Regions of Nigeria; [...] delivering positive financial performance, value share, and brand love growth.
The role's responsibilities are:
  • Leading the End-2-End Marketing Agenda with NBC Bottler Regional Leadership
  • Developing, Implementation & Execution of Regional Marketing Plans
  • Monthly brand business (consumer, shopper, retail) & DME tracking
Function Specific Activities
  • The company's effort in building a strong consumer-centric driven business growth model, coupled with development of scalable programs & tools for implementation by our bottling partners is critical to our short and long-term business success. This person wants to be a key contributor in shaping the relationship and strategic plan development with these partners.
  • The key purpose of this is to develop and execute brand-branded collaborative programs with the Bottler Marketing & Operations teams.
  • These programs will require the Individual to collaborate with the TCCC Franchise Operations, Country General Managers, Nigeria Brand Team, WABU IMC Team, and Other Functions (Finance, C & C, Technical, Supply Chain, and various Bottler functional teams to ensure complete delivery of the agreed plan.
  • Lastly, this individual wants to be aware of its Financial Performance, Value Share (NARTD, SSD, Water, Juice, Dark Malt) and BLS (Core Seven Brands).
  • The key means to achieve these goals are the development of diagnostics, strategies, content, and capabilities within their region of responsibility.
  • The work of the individual leveraging the collective intelligence of our system, through a collaborative approach with their Nigeria Franchise & Commercial Partners, WABU Marketing Leadership, and Bottler Region Leadership.
  • They are teaming up with Nigeria Brand team associates, building key marketing skills for personal and professional development - as the key integrator of their projects and inspirational thought leaders to their Regional System counterparts ,
  • The Initiatives (both consumer and shopper programs) this person wants to leverage, create or adapt to their local plans are highly resonant with their consumers and want to change beliefs, attitudes and behaviors about the brands under their scope, which will lead to incremental brand equity, purchase, and loyalty.
  • They are both emotionally and rationally in need of development and programs, and at an inspirational approach to collaboration with others stages of the business planning cycle.
Key Duties / Responsibilities
  • Provides Thought Leadership Regarding How Their Region Will Grow Its Brands - Including Which Projects / Programs Should Be Adapted & Operationalized Using Local Insights; thus creating recommended business plan for franchise marketing manager approval.
  • Leads Execution of key components of marketing programs; including overall project management and system tracking to inspire and inform on-the-ground course corrections.
  • Provide proactive budget management and planning.
  • Provides on-going tracking of Volume, Share, DME and Equity Performance for their Franchise & Bottler leadership.
Organization Impact / Influence
Primary:
  • Senior Franchise Marketing Manager Nigeria - manager
  • Franchise Director - North & Central - key partner
  • Franchise C & CL Manager Nigeria
  • Media Manager Nigeria
  • Franchise Brand Team Members (4)
  • Regional Bottler Marketing Leaders
  • Regional Bottler Operations Leaders
Secondary:
  • Franchise General Manager - two up manager
  • Content Excellence, Packaging, & Digital Managers Nigeria - (3)
  • Bottler Sales & Marketing Manager
Purpose of Interactions
  • Execution & Implementation of Projects & Programs; Ensuring key stakeholders have provided input and / or guidance to efforts.
  • Persuasive "selling" to ensure "Recommendations to Program implementation"; resulting in "bottler & operations" clarity and "buy-in" on path forward.
  • Obtain feedback to step change through programs, negotiation, empathy, and ability to listen to others.
  • Capability of communicating concisely and communicating in a simple manner to non-insiders or experts.
Supervisory Responsibilities:

  • none
Related Job Requirements / Qualifications
  • Minimum Years of Experience: 6-8 years within TCCC or Other Global FMCG company
Educational Requirements:
  • Minimum: Bachelor's Degree: Master's Degree - MBA or Masters of Marketing
Cultural Diversity:
  • Ability to collaborate in an international / global cultural context is critical to the diversity of the Business Unit AND Bottler leadership
Analysis:
  • Provide Execution Leadership and Analysis for their respective Region; uncovering insights and solutions that includes local needs / problems
Judgment and Decision Making:
  • Regional Marketing Plan, Programs & Initiatives - based on the recommendation of Senior Franchise Marketing Manager
  • Regional Specific DME - Based on Senior Franchise Marketing Managers
Years of Experience:
  • 5-7 Years Experience
Leadership Behaviors:
  • Drive Innovation: Generating new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation).
  • Collaborate With System, Customers, And Other Stakeholders: Develop and leverage relationships with stakeholders.
  • Act Like An Owner: Delivering results, creating value for our brands, our system, our customers, and key stakeholders.
  • Inspire Others: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.
  • Develop Self and Others Developing to achieve full potential.
Working conditions
  • none
Travel Requirements:
  • 15% - Occasional travel to Lagos.
Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click Here To Apply Online

Job Title: Franchise Marketing Manager
Job ID: R-03091
Location: Lagos
Job Type: Full time

Function Specific Activities
  • The Senior Franchise Marketing Manager - Nigeria is responsible for leading the development of overarching business & marketing strategies affecting the total portfolio within Nigeria; IVA, PBT & Brand Love growth.
  • The company's effort in building a business model across all of the NARTD Beverage categories, coupled with the development of scalable programs & tools for implementation by our Bottling Partners - NBC is critical to our short and long-term business success.
  • This person wants to be a key contributor in shaping the relationship and strategic plan development with this partner.
  • WABU Marketing leaders, Nigeria Franchise Leadership Team, and Nigeria Bottling Company to ensure the development of market-based strategies & tactics.
  • They also want to have WABU business plan to achieve long-term growth objectives.
  • These programs will require the individual to oversee a team of marketing associates that will collaborate with WABU Central Marketing, Franchise C & CL, Other Functions (Finance, IMCC, Operations, Supply Chain, Commercialization), and the Bottler Marketing & Operations teams to ensure complete delivery of the agreed plan. Lastly, this individual will be required to lead the ONE Marketing Leadership Team project - resulting in fundamental capability improvement for the BU Marketing team.
  • The key means to achieve these goals are the development of diagnostics, strategies, content, and capabilities within their region of responsibility.
  • The work of individual leveraging the collective intelligence of our system, through a collaborative approach with the Regional Franchise Managers, Strategy & Insights, and C & CL.
  • They create and develop their own franchise marketing plan integrator on their projects.
  • The Initiatives (both consumer and shopper programs) this person wants to leverage, create or adapt to their local plans are highly discriminating across their consumers and wants to change their beliefs, attitudes and behaviors over the brands under their scope, which will lead to incremental brand consumption and purchase (and ultimately brand love).
  • Persuasive selling skills to inspire our bottling partners to co-invest and execute with excellence.
  • Lastly, this person wants to be responsible for managing multiple associates to carry out the above business responsibilities.
  • They want to be prepared for balance governance and commitment throughout the planning and implementation of business plans; Ensuring each associate has an individualized career and development plan to follow and grow. As a member of the WABU Marketing Leadership team, you will be responsible for providing assessments of your associates and calibrating the marketing community through the talent factory process.
Nigeria Marketing Plan Development & Implementation - 50%:
  • Leads Annual Franchise Marketing & Commercial Business Planning - providing "end-2-end" business solutions that deliver "through the line" messaging to consumers / shoppers coupled with strong affordability & available thought-leadership to deliver BP across all categories and brands. (NSR growth / transaction growth / value share / BLS)
  • Develop the corresponding prioritized investment strategy deciding the allocation, post-aligning all key stakeholders, and own overall management of DME for Nigeria. In addition, proactive / alternative marketing & commercial plans, budget management and contingency planning deliver positive ROI and competitive disruption; thus requiring in-depth market understanding & agility.
  • Owns Bottler Relationship Marketing Strategy and Plans; leading regular operational & marketing excellence routines / discussions with bottlers.
  • Accountable for the successful implementation of the key projects identified in the Strategic Business Plan - including Communication, Innovation, RGM, and In-Store Messaging. Lead, through Agencies / Direct Reports, the project management of all key programs, achieving support and approval from key franchise, BU & bottler stakeholders.
  • Ensuring timely launch and success of the innovation & RGM pipeline throughout the year; Ensuring all cross-functional members and bottlers are aligned and working on-time to deliver the objectives and goals.
  • Partners with all key Bottles and local communities.
  • Identify & leverage external and internal best practices as applicable to the specific franchise program; Harvesting the maximum learning and development of best in class programs by the BU Central team.
People Management & Organizational Development - 30%:
  • Provide Coaching & Development of Direct Reports (MM / SBM / BM / JBM / ABM) in Overall Progressive Business Objectives - National & Regional, while ensuring Associate Development continues on-track for Capability Development and Career Progression
  • Leads a BU Marketing Leadership Team Project - typically includes leading a training capability project or offsite within the BU to tackle a significant marketing organization challenge.
Long-Term Market Strategy & Planning - 20%:
  • Develops & Provides Thought Leadership On Portfolio Strategy - based on WABU / Nigeria Portfolio Strategy and Growth Plan - to develop Innovation & RGM pipeline (Product, Pack, Equipment) to achieve long-term growth.
  • Co-Lead with Franchise Performance & Planning Manager - key long-term strategic recommendations to the General Manager & WABU Marketing Director on How to Business / Will Grow.
Organization Impact / Influence
Primary:
  • Nigeria general manager - business manager
  • WABU Marketing Director - functional manager
  • Nigeria Bottling Company Managing Director - bottler business leader
  • Nigeria Bottling Company Marketing Lead - bottler functional leader
  • (2) Regional Franchise Leaders: North & South - key functional partners
  • Franchise Customer & Commercial Leader - key functional partner
  • Franchise Marketing team - direct reports
  • WABU IMC Manager & Nigeria Media Manager - key functional enablers
  • WABU K & I Manager & Nigeria K & I Manager - key functional enablers
  • Local Advertising Agency Creative Directors and Account Managers
Secondary:
  • Nigeria Bottling Company Sales Lead - bottler functional leader
  • Coca-Cola Hellenic Group Marketing Lead - bottler functional leader
  • Other WABU Marketing Leadership Team members - Commercialization, Capability, Finance
  • Other Nigeria Franchise Leadership Team members - Technical, Finance, Legal
Purpose of Interactions
  • Development & Implement of Key Programs; Ensuring multi-disciplinary approach & cross-functional / bottler alignment and leadership to activities.
  • Persuasive "selling" to ensure Strategies & Programs are not aligned in principle - but aligned in meaning and interpretation; resulting in total system clarity on path forward.
  • Obtain feedback to step change and adapt programs through, Negotiation, Empathy, and ability to listen in order to understand other's points of view to inform their own.
  • Capability of communicating concisely and communicating in a simple manner to non-insiders or experts.
  • Relationship building with external stakeholders to build a common understanding of crisis and moments of misalignment.
Supervisory Responsibilities:
  • Overall department of 5-8 marketing associates of various grades; including full hiring, work assignments, performance review, career development responsibilities.
Related Job Requirements / Qualifications
  • Minimum Years of Experience: 12-15 years within TCCC or Other Global FMCG company with a significant brand consumer / product roles.
  • In depth understanding, knowledge and practical experience in consumer marketing and ideally sales / operations management.
  • Demonstrated people management both direct and in-direct over several years.
Educational Requirements:
  • Minimum: Bachelor's Degree Preferred: Masters Degree - best MBA or Masters of Marketing
Cultural Diversity:
  • Ability to collaborate in an international / global cultural context is critical to the diversity of the business unit.
Analysis:
  • Develop thought leadership, market / program strategy and executional leadership for the franchise / bottlers; developing new approaches to encompassing local needs / problems.
  • Demonstrated ability to perform and evaluate quantitative analysis (financial, consumer insights, sales tracking).
Judgment and Decision Making:
  • Local Programs & Initiatives - with General Manager & BUMD
  • Market Specific DME - based on recommendation agreement by General Manager & BUMD
  • General Manager, BU Marketing Leadership Team & BUMD
  • Approver of All Marketing Materials in Standards (Brand, Formula, Assets, Financial etc.)
Leadership Behaviors:
  • Drive Innovation: Generating new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation).
  • Collaborate with System, Customers, and Other Stakeholders: Develop and leverage relationships with stakeholders.
  • Act Like An Owner: Delivering Results, Creating Value for Our Brands, Our System, Our Customers, and Key Stakeholders.
  • Inspire Others: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.
  • Develop Self and Others: Develop self and support others' development to achieve full potential.
Working conditions
  • none
Travel Requirements:
  • 25% within Nigeria and occasional training / off sites in: Nairobi, Atlanta, Johannesburg

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click Here To Apply Online

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