Coca-cola massive recruitment | details and application guides

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands.

At The Coca-Cola Company you can cultivate your career in a challenging and dynamic environment. We are the largest manufacturer and distributor of nonalcoholic drinks in the world selling more than 1 billion drinks a day. Unlock your full potential with a future-focused company that is known and respected throughout the world.

We're recruiting to fill the position below:

Job Title: Senior Brand Manager - Nigeria North
Job ID: R-04037
Location: Lagos / Abuja
Job Types: Full time
Job Level: 01. Regular

Position Overview

The Senior Brand Manager - Nigeria North is responsible for developing the Northern and Central Regions of Nigeria; [...] delivering positive financial performance, value share, and brand love growth.

The role's responsibilities are:

Leading the End-2-End Marketing Agenda with NBC Bottler Regional Leadership
Developing, Implementation & Execution of Regional Marketing Plans
Monthly brand business (consumer, shopper, retail) & DME tracking

Function Specific Activities

The company's effort in building a strong consumer-centric driven business growth model, coupled with development of scalable programs & tools for implementation by our bottling partners is critical to our short and long-term business success. This person wants to be a key contributor in shaping the relationship and strategic plan development with these partners.
The key purpose of this is to develop and execute brand-branded collaborative programs with the Bottler Marketing & Operations teams.
These programs will require the Individual to collaborate with the TCCC Franchise Operations, Country General Managers, Nigeria Brand Team, WABU IMC Team, and Other Functions (Finance, C & C, Technical, Supply Chain, and various Bottler functional teams to ensure complete delivery of the agreed plan.
Lastly, this individual wants to be aware of its Financial Performance, Value Share (NARTD, SSD, Water, Juice, Dark Malt) and BLS (Core Seven Brands).
The key means to achieve these goals are the development of diagnostics, strategies, content, and capabilities within their region of responsibility.
The work of the individual leveraging the collective intelligence of our system, through a collaborative approach with their Nigeria Franchise & Commercial Partners, WABU Marketing Leadership, and Bottler Region Leadership.
They are teaming up with Nigeria Brand team associates, building key marketing skills for personal and professional development - as the key integrator of their projects and inspirational thought leaders to their Regional System counterparts ,
The Initiatives (both consumer and shopper programs) this person wants to leverage, create or adapt to their local plans are highly resonant with their consumers and want to change beliefs, attitudes and behaviors about the brands under their scope, which will lead to incremental brand equity, purchase, and loyalty.
They are both emotionally and rationally in need of development and programs, and at an inspirational approach to collaboration with others stages of the business planning cycle.

Key Duties / Responsibilities

Provides Thought Leadership Regarding How Their Region Will Grow Its Brands - Including Which Projects / Programs Should Be Adapted & Operationalized Using Local Insights; thus creating recommended business plan for franchise marketing manager approval.
Leads Execution of key components of marketing programs; including overall project management and system tracking to inspire and inform on-the-ground course corrections.
Provide proactive budget management and planning.
Provides on-going tracking of Volume, Share, DME and Equity Performance for their Franchise & Bottler leadership.

Organization Impact / Influence
Primary:

Senior Franchise Marketing Manager Nigeria - manager
Franchise Director - North & Central - key partner
Franchise C & CL Manager Nigeria
Media Manager Nigeria
Franchise Brand Team Members (4)
Regional Bottler Marketing Leaders
Regional Bottler Operations Leaders

Secondary:

Franchise General Manager - two up manager
Content Excellence, Packaging, & Digital Managers Nigeria - (3)
Bottler Sales & Marketing Manager

Purpose of Interactions

Execution & Implementation of Projects & Programs; Ensuring key stakeholders have provided input and / or guidance to efforts.
Persuasive "selling" to ensure "Recommendations to Program implementation"; resulting in "bottler & operations" clarity and "buy-in" on path forward.
Obtain feedback to step change through programs, negotiation, empathy, and ability to listen to others.
Capability of communicating concisely and communicating in a simple manner to non-insiders or experts.

Supervisory Responsibilities:

none

Related Job Requirements / Qualifications

Minimum Years of Experience: 6-8 years within TCCC or Other Global FMCG company

Educational Requirements:

Minimum: Bachelor's Degree: Master's Degree - MBA or Masters of Marketing

Cultural Diversity:

Ability to collaborate in an international / global cultural context is critical to the diversity of the Business Unit AND Bottler leadership

Analysis:

Provide Execution Leadership and Analysis for their respective Region; uncovering insights and solutions that includes local needs / problems

Judgment and Decision Making:

Regional Marketing Plan, Programs & Initiatives - based on the recommendation of Senior Franchise Marketing Manager
Regional Specific DME - Based on Senior Franchise Marketing Managers

Years of Experience:

5-7 Years Experience

Leadership Behaviors:

Drive Innovation: Generating new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation).
Collaborate With System, Customers, And Other Stakeholders: Develop and leverage relationships with stakeholders.
Act Like An Owner: Delivering results, creating value for our brands, our system, our customers, and key stakeholders.
Inspire Others: Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible.
Develop Self and Others Developing to achieve full potential.

Working conditions

none

Travel Requirements:

15% - Occasional travel to Lagos.

Application Closing Date
Not Specified.

How to Apply
Interested and qualified candidates should:
Click Here To Apply Online

Job Title: Franchise Marketing Manager
Job ID: R-03091
Location: Lagos
Job Type: Full time

Function Specific Activities

The Senior Franchise Marketing Manager - Nigeria is responsible for leading the development of overarching business & marketing strategies affecting the total portfolio within Nigeria; IVA, PBT & Brand Love growth.
The company's effort in building a business model across all of the NARTD Beverage categories, coupled with the development of scalable programs & tools for implementation by our Bottling Partners - NBC is critical to our short and long-term business success.
This person wants to be a key contributor in shaping the relationship and strategic plan development with this partner.
WABU Marketing leaders, Nigeria Franchise Leadership Team, and Nigeria Bottling Company to ensure the development of market-based strategies & tactics.
They also want to have WABU business plan to achieve long-term growth objectives.
These programs will require the individual to oversee a team of marketing associates that will collaborate with WABU Central Marketing, Franchise C & CL, Other Functions (Finance, IMCC, Operations, Supply Chain, Commercialization), and the Bottler Marketing & Operations teams to ensure complete delivery of the agreed plan. Lastly, this individual will be required to lead the ONE Marketing Leadership Team project - resulting in fundamental capability improvement for the BU Marketing team.
The key means to achieve these goals are the development of diagnostics, strategies, content, and capabilities within their region of responsibility.
The work of individual leveraging the collective intelligence of our system, through a collaborative approach with the Regional Franchise Managers, Strategy & Insights, and C & CL.
They create and develop their own franchise marketing plan integrator on their projects.
The Initiatives (both consumer and shopper programs) this person wants to leverage, create or adapt to their local plans are highly discriminating across their consumers and wants to change their beliefs, attitudes and behaviors over the brands under their scope, which will lead to incremental brand consumption and purchase (and ultimately brand love).
Persuasive selling skills to inspire our bottling partners to co-invest and execute with excellence.
Lastly, this person wants to be responsible for managing multiple associates to carry out the above business responsibilities.
They want to be prepared for balance governance and commitment throughout the planning and implementation of business plans; Ensuring each associate has an individualized career and development plan to follow and grow. As a member of the WABU Marketing Leadership team, you will be responsible for providing assessments of your associates and calibrating the marketing community through the talent factory process.

Nigeria Marketing Plan Development & Implementation - 50%:

Leads Annual Franchise Marketing & Commercial Business Planning - providing "end-2-end" business solutions that deliver "through the line" messaging to consumers / shoppers coupled with strong affordability & available thought-leadership to deliver BP across all categories and brands. (NSR growth / transaction growth / value share / BLS)
Develop the corresponding prioritized investment strategy deciding the allocation, post-aligning all key stakeholders, and own overall management of DME for Nigeria. In addition, proactive / alternative marketing & commercial plans, budget management and contingency planning deliver positive ROI and competitive disruption; thus requiring in-depth market understanding & agility.
Owns Bottler Relationship Marketing Strategy and Plans; leading regular operational & marketing excellence routines / discussions with bottlers.
Accountable for the successful implementation of the key projects identified in the Strategic Business Plan - including Communication, Innovation, RGM, and In-Store Messaging. Lead, through Agencies / Direct Reports, the project management of all key programs, achieving support and approval from key franchise, BU & bottler stakeholders.
Ensuring timely launch and success of the innovation & RGM pipeline throughout the year; Ensuring all cross-functional members and bottlers are aligned and working on-time to deliver the objectives and goals.
Partners with all key Bottles and local communities.
Identify & leverage external and internal best practices as applicable to the specific franchise program; Harvesting the maximum learning and development of best in class programs by the BU Central team.

People Management & Organizational Development - 30%:

Provide Coaching & Development of Direct Reports (MM / SBM / BM / JBM / ABM) in Overall Progressive Business Objectives - National & Regional, while ensuring Associate Development continues on-track for Capability Development and Career Progression
Leads a BU Marketing Leadership Team Project - typically includes leading a training capability project or offsite within the BU to tackle a significant marketing organization challenge.

Long-Term Market Strategy & Planning - 20%:

Develops & Provides Thought Leadership On Portfolio Strategy - based on WABU / Nigeria Portfolio Strategy and Growth Plan - to develop Innovation & RGM pipeline (Product, Pack, Equipment) to achieve long-term growth.
Co-Lead with Franchise Performance & Planning Manager - key long-term strategic recommendations to the General Manager & WABU Marketing Director on How to Business / Will Grow.