Digital marketing specialist is needed at fmcg | details and application guides

Adexen Recruitment Agency is mandated by a leading distributor of consumer goods to recruit at Digital Marketing Specialist for its operations. The position is based in Lagos, Nigeria

COMPANY

Our customer is a large company operating in West Africa, specialized in the importation and distribution of fast moving consumer goods for the best multi-nationals in the world.

JOB DESCRIPTION

The Digital Marketing Specialist is responsible for all aspects of the company's brand initiatives across digital media platforms. Creating, executing and controlling integrated digital marketing initiatives. Come up with innovative, compelling digital marketing concepts, develop and implement digital brand marketing campaigns in close collaboration with the brand team. Develop and execute local digital marketing ideas in close collaboration with the Specialist in Sports, Culture, Communications, Brand, Consumer Collecting and Marketing Marketing.

We are recruiting to fill this position.

Job Title: Digital Marketing Specialist
Location: Lagos
Job Category: Market Related
Reference Job: 1353
Industry: FMCG
Function: Commercial & Communication
Closing Date: 15 December, 2017

Responsibilities

Develops and delivers a well rounded digital marketing plan for key brand properties which is aligned with the advertising plan together with the Digital Manager and the Country Specialists
Develops and implements great stand-alone digital ideas that engage consumers with the product / brand on different digital platforms
Constantly identifies, analyzes and aligns the latest digital marketing trends and emerging technologies, seeks out new opportunities and applies them to the strategy in alignment with the local team
Benchmarks best practice examples in and outside the world of relevant advertising digital media activities
Plans, executes and analyzes all digital marketing activities on the local market
Creates and / or adapts concepts
Briefs digital agencies
Develop a cross marketing plan (own, earned, paid)
Aligns embedding into social campaigns and own channel activities with local team / Digital Media Manager
Monitors effectiveness and results
Reports to stakeholders on projects, planning and results
University degree in Marketing, Communications, Computer Engineering and / or a related discipline
Minimum 4 years work experience in the digital field, preferably as a Digital Media / Interactive Marketing manager or Digital Brand Manager
Experience and an excellent eye for detail in web and digital media. An understanding of productions across all digital mediums is desired
Excellent understanding of paid / earned / owned media landscape and in deep knowledge of marketing and advertising trends and opportunities in Digital
Excellent know how of brand marketing, digital campaigns across owned, paid and earned media
Excellent organizing and project planning / management skills coupled with the ability to work in a self-directed manner
Experience in campaign reporting
Ability to work and build relationships with a range of partners, stakeholders and external contractors
Ability to influence and advise wider team
Highly efficient and effective project management and organizing skills
Fluent in written and spoken English