Distribution partner manager job at fmcg | details and application guides

FMCG - Fast Moving Consumer Goods and is a general name for consumer goods which includes diversity of products of light and food manufacturing industries. Fast-moving consumer goods (FMCG) are products that are sold quickly and at relatively low cost. Examples include non-durable goods such as packaged foods, beverages, toiletries, over-the-counter drugs and many other consumables.

Adexen Recruitment Agency is mandated by a leading distributor of consumer goods to recruit a Distribution Partner Manager for its operations. The position is based in Lagos, Nigeria.

Job Title: Distribution Partner Manager - South
Reference Job: 1217
Industry: FMCG
Location: Nigeria
Function: Commercial & Communication

COMPANY

Our customer is a large company operating in West Africa, specialized in the importation and distribution of fast moving consumer goods for the best multi-nationals in the world.

JOB DESCRIPTION
The Distribution Partner Manager will be responsible for putting in place the strategy of distribution in South region of Nigeria for one specific beverage product. The effective management of Distribution Partners "DP" in marketing marketing and distribution will be targeted through:

Supporting the Business Planning Process with Line Manager and "DP"
Supporting the development and implementation of the Trade Marketing Calendar and Commercial Annex with Line Manager and "DP"
Tracking and Reporting of Key Performance Indicators related to the Marketing Marketing Calendar and the Commercial Annex.
Building strong relationships across all departments within the DP. Supporting them in better driving, managing and evaluating product trade initiatives.
Ensuring DP implementation of standard Perfect Store per channel.
Coaching and working with DP Sales Force in-classroom and in-field to produce excellent excellence.
Supplying data for internal reporting processes

RESPONSIBILITIES

Support the "DP" to prepare Trade Marketing Plan and Commercial Annex in close coordination with Line Manager
Support the "DP" in achieving the mutually agreed on Commercial Annex and Trade Marketing Targets.
Educate DP team on Brand History and drive Product Trust and Understanding
Train DP team on Perfect Store definition by channel and outlet type then follow through to ensure they implement mutually agreed on targets and KPIs
Identify gaps in execution and distribution and prepare action plan
Enhance skills of DP by conducting on the job training and classroom training such as Power Selling, Power Coaching, High Pressure Negotiation and Conceptual Selling
Track actual performance against mutually agreed on KPI, share with Line Manager and DP Sales Manager. Collaboratively build plans to address issues and unlock sales opportunities
Undertake systematic, frequent and continuous market visits to the points of sales across the "markets" based on a monthly DPM Calendar Routines. Spend 70% of time in the field -working with the DP -with the purpose of enhancing in market execution by completing such activities as Perfect Store Audits, coaching field, and accompaniment reports and feedback. The remaining 30% to spend on business planning, meeting preparation, attendance of meetings and timely reporting using DPM standard reporting deck and DP presentation templates
Support the DP to develop, coordinate, manage, implement and evaluate Trade Marketing Calendar and communicate the outcome and learning's to Line Manager.
Supervise and conduct spot checks then provide constructive feedback on DP concluded trade agreements implementation & execution across the markets
Prepare and lead on the monthly business review meeting of assigned markets with the DP sales management and team using the DP Scorecard reporting deck
Plan, along with DP Sales Management, and order off premises POS material to cater for market requirements. Subsequently, ensure that the POS items are well stored, accurately maintained and reported, properly handled (in warehouse and in market) by reviewing the local operational processes
Review ROI
Make sure DP delivers on timely, distribution, PSA contracts and depletions reports as per brand standards (by channel, customer, sku, volume, value, etc.)
Fuel Sales Force Passion through recognition, rewarding programs and sharing best practices
Support the required internal reporting requirements for Financial Sales, Trade Sales, Stock Deployment, POS, Cooler Tracking and Cooler Maintenance
Use Business Intelligence Reports and other tools to support insight generation.

EXPECTATIONS

University degree is a must
Smart thinker, quick learner, proven operational achiever with strong business acumen
Excellent influence with skills negotiation
Highly numerate and analytical
Clear and proven ability to implement successful marketing marketing plans
Excellent communication skills, including presentation and training capacity
Creative mind, outgoing personality and friendly
Able to work independently with responsibility, and be organized -Result oriented
Experience with basic administrative programs, Windows, Lotus Notes and Internet Browsers, Word, PowerPoint, Excel,
In-depth knowledge of trade and competitive environment
Minimum 4 years of sales experience in consumer goods industry (preferred beverage)