DealDey is always on the lookout for young, vibrant and talented individuals with an unmatched drive.
Job Title: Head of Marketing and Growth,
Location: Lagos.
Key Responsibilities
- The Head of Marketing & Growth will manage the strategic and tactical direction of our marketing efforts to drive growth targets through strategic partnership, data-driven marketing, demand generation campaigns and product positioning. He / She will also oversee social media, PPC, SEO, SEM, FB ads, e-mail marketing and will perform periodic analysis across all channels.
- Lead strategic decision making related to developing new partnerships and manage existing partnerships with other organizations and stakeholders.
- Overseeing implementation of marketing strategy - including campaigns, events, digital marketing, and PR.
- Working closely with the Sales team; enabling them to meet their objective business by providing them with tools, materials and presentations.
- Guiding day to day activities of marketing team.
- Plan and execute all web, SEO / SEM, marketing database, email, social media and display advertising campaigns
- Build and maintain our online and social media presence
- Measure and report performance of all marketing campaigns, and evaluate against goals (ROI and KPIs)
- Identify trends and insights, and optimize spending and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Identify new areas of e-Commerce opportunity beyond current organizational thinking for increasing sales
- Build strategic relationships and partner with key industry players, agencies and vendors
- Be in charge of marketing budget and allocate / invest funds wisely
- Minimum of 6-8 years similar experience
- Demonstrable experience in building and managing strategic partnerships, leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns.
- Experience with A / B and multi-varied experiments
- Experience with digital analytics reporting tools
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills with experience in social and digital analytics, including traffic site, conversion, spending, click-through rate, and more
- Revenue focuses and has a broad skill set drawing from sales, marketing, operations, and business analytics
- Strong and disciplined project management and process improvement capabilities
- Prior experience in formulating and executing digital marketing strategies
- Exceptional ethical work, vision vision, organizational skills and the ability to deliver results
- Excellent relationship management skills with ability to build report influence and deepen relationships with stakeholders, especially with Sales
- Entrepreneurial mind, result driven, and passionate
- Excellent communication skills
- Good taste, a sense of aesthetics and a love for great copy and witty communication
- Up-to-date with the latest trends and best practices in online marketing and measurement
How To Apply,
Interested applicants should send your resume with a detailed cover letter to jobs@dealdey.com using 'Head of Marketing and Growth' as the email subject.
Deadline for application is Thursday 30th November 2017.
Note:
Applications with incorrect email references will not be reviewed.
This recruitment process will be completed within 2 weeks of the closing date of the advertisement.
If you have not been contacted within this period, please assume on this occasion that you have been unsuccessful.
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